Interior-gation:
Behind the Scenes of the FOLIO Design Report
We catch-up with Nat Davis and talk about the motivation behind her new publication.
What initially inspired you to create FOLIO? Was there a defining moment or gap in the industry that you felt needed to be addressed?
The idea for an interiors publication that put more of a focus on the products and materials used in projects had been percolating with me for some time. I kept coming back to the same question—where was the dedicated space that truly celebrated not just finished projects but the detail, craftsmanship, and expertise behind them? New Zealand’s design industry is brimming with world-class talent, yet there wasn’t a platform that felt truly tailored to those working at the highest level. I wanted to create something that wasn’t just another magazine but a resource—something that felt refined, intimate, and valuable. A publication that celebrated NZ’s interiors industry in an in-depth way.
How do you see FOLIO shaping and influencing New Zealand’s interior design industry?
FOLIO is here to elevate the conversation around interior design in New Zealand. It’s about creating a space where designers, architects, and product suppliers can come together—where we’re not just showcasing projects but deep-diving into the thought processes, materials, the origins and details that make them exceptional. By fostering these discussions, we hope to inspire and raise the standard of design storytelling in the country.
What role do you think storytelling plays in design, and how does FOLIO contribute to that narrative?
Design isn’t just about aesthetics; it’s about intent, problem-solving, and creating experiences that endure. Every well-designed space has a story—whether it’s the provenance of a material, the evolution of a design concept, or the craftsmanship behind a product. FOLIO exists to tell those stories in a way that resonates with the people who truly appreciate them. To offer deeper insight to high-end interior pieces, providing informative backgrounds in a more educational role as well as inspirational content. The publication goes beyond being a media platform—it fosters connection and collaboration.
Why was this community-driven aspect so important to you?
Design is inherently collaborative. The best projects happen when great minds come together, and I wanted FOLIO to reflect that. It’s not just about publishing content; it’s about bringing the industry closer, creating conversations, and making meaningful connections between designers, suppliers, and creatives. That sense of community is what makes this industry so rewarding, and it’s at the heart of everything we do. One way we can bring people together is through our distribution model. The FOLIO Design Report is provided complimentary to NZ’s high-end interior design industry–they simply need to visit one of our designer showroom partners to collect a copy, familiarise themselves with the showroom and meet the product suppliers at the same time. Or, attend one of our designer events.
Can you share a bit about your journey in design and publishing? How did your career lead you to where you are today?
I’ve spent over 20 years immersed in New Zealand’s design and media industries, across advertising agencies, publishing houses, TV, graphic design, and digital media–most notably with HOME magazine, where I had the privilege of working alongside some of the country’s best architects and designers. That experience sharpened my eye for great design but also deepened my appreciation for the people behind it. Over time, I saw a need for a platform that was more tailored, more insider—something that truly spoke to those working at the highest level. And that’s what led me to create FOLIO.
What are some of the most valuable lessons you’ve learned in your career that have influenced FOLIO?
One of the biggest lessons is that relationships are everything. The best design stories come from trust, from taking the time to understand a designer’s vision, a maker’s process, or the origin of a piece of designer furniture or material. That’s why FOLIO is built on genuine connections—it’s not just about featuring beautiful work; it’s about giving the people behind it a voice. Our content is created through open collaboration with our brand partners–understanding their business and brands, and digging deeper to find the back story.
Who or what have been your biggest influences in the world of design?
Honestly, the people in the design industry here in New Zealand. Being able to visit and walk through these incredible homes and spaces designed by New Zealand’s top architects and interior designers has been endlessly inspiring. Understanding the level of thought, innovation, and craftsmanship that goes into every detail reinforces that interior design is so much more than aesthetics—it’s an art form. A major influence has also been getting to know the product suppliers, diving deep into their brands and ranges, and recognising that a piece is never just a piece. Great curation isn’t just about what looks good together; it’s about knowing the stories behind the brands, the vision of the designers, and the expertise behind the materials. That deeper knowledge transforms how we see and experience design.
If you could give one piece of advice to emerging designers in New Zealand, what would it be?
Stay curious and keep refining your perspective. The best designers aren’t just skilled; they’re relentless in their pursuit of knowledge. Seek out the people that bring the best designer products to NZ and learn from them. They travel the world seeking out the best in interiors, discovering the stories behind them. Meet them and hear what they have to share. Understand the materials you’re working with, and never underestimate the power of a strong network.
What excites you most about the future of interior design in New Zealand?
The evolution of materiality and craftsmanship is really exciting. We’re seeing a deeper appreciation for refined materials, traditional techniques, and sustainable innovation. There’s a shift towards design that’s more considered—where provenance, process, and longevity are just as important as aesthetics. It’s an exciting time to be part of the industry.
What’s next for FOLIO? Are there any new initiatives, features, or collaborations on the horizon?
Absolutely. The response to Volume 01 has been incredible, and I’m talking with people daily who want to be involved. We’re already deep into planning Volume 02. Beyond that, we’re expanding FOLIO’s digital presence with a dynamic new online platform–a digital magazine launching in the first week of March. There are also some exciting collaborations and events in the works—including more intimate designer experiences that bring our community together in meaningful ways. We have also been offered to have our own TV series on SKY TV Channel 83, which wouldn’t happen for at least a year but you never know… watch this space!